AFTER having clients continually gain results, even during Covid-19, Brisbane sales/ performance strategist Andrew Cominos has re-branded from Surge Solutions to Surge-The Results Guy.
Mr Cominos said while some businesses were suffering during Covid-19, his clients were consistently gaining results following his systems and strategies.
“All my clients are blitzing it with results,” he said.
“Having been in contact with over 1000 businesses in the past month, many others are panicking, freaking out (which is making them incapable of solving problems) and have bad focus.
“They are focusing on losing clients/ cutting costs. You can cut as many costs as you like, if you don’t have money coming in, it won’t save you. If you worry that your clients are going to run away, they will run away.”
He said businesses would not survive the pandemic if they did not change the way they operate.
“Even though small businesses can access the new Australian Government bailout schemes due to Covid-19, these will not save businesses unless they change their business model to fit with our current climate,” he said.
“During these uncertain times, you need to plan, diversify, create the right offer, change the way and how you do things.”
Mr Cominos suggested to ask your customers what’s happening to them, look at creating more leads and diversify how you’re doing things.
A study by Bizfluent showed that 50% of businesses globally failed in their first year and 90-95% by year 5. Research by Bloomberg showed that eight out of 10 entrepreneurs who started businesses failed in the first 18 months.
“These statistics will increase if people don’t shift, change and grow. If no one changes with the times, everyone will fail,” he said.
“This could be a positive time for business owners depending on how they play the game. Just because we have a problem doesn’t mean there aren’t customers out there. You just have to find them. To find them, you have to change what you’re doing.”
He said product-based businesses would now need to begin doing deliveries of their products if they didn’t before and absorb the cost of delivery to make it easier for their clients.
“Get yourself more out online, utilise social media, market to friends and family who are willing to support,” he said.
“With service-based businesses, utilise social media community outreach, have virtual coffees, create conversations and connections. Don’t just sell. People buy from people they like and trust.”
Mr Cominos also suggests people lighten up and has created the #promotehappiness movement to inspire love, happiness, positivity and fun in the community.
“My mission is to spread joy and happiness to the world by empowering small businesses and people to succeed and live extraordinary lives,” he said.
You can help lift people’s spirits in the community by doing a positive social media post and use the hashtag #promotehappiness.
“If we had more happiness in the world, we’d be kinder, there would be a lot less depression, anxiety and violence,” he said.
“People would be more loving and there would be less corruption. The world would shift, grow and move towards a brighter future.”
Mr Cominos hosts the Business Bullshit Podcast, regular online workshops, events and free business training videos online. For details, connect with Andrew Cominos on Facebook or visit www.theresultsguy.com.au